• Got Water For People org into both Google Grants program as well as the Grants Pro program
  • Secured $250,000+ in grant money for Water For People non-profit organization.
  • Drove 6,000+ visits every month to Water For People site for free.
  • Drove $5,000+ in direct donations via our PPC campaigns


The Challenge

Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).

The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads.


  • Managed $10K/month ad spend via Google Grants program.
  • Launched brand search campaign to target relevant branded keywords
  • Build out series of non-brand search campaigns around relevant keywords such as "water non profits", "water charity", "global water crisis".
  • Set up conversion tracking for them so they could track donations driven by our Google Ads
  • Have driven $5,000+ in direct donations via PPC campaign.

The Solution

  • Got Water For People org into both Google Grants program as well as the Grants Pro program
  • Secured $250,000+ in grant money for Water For People non-profit organization.
  • Drove 6,000+ visits every month to Water For People site for free.
  • Drove $5,000+ in direct donations via our PPC campaigns


Skills Used

Paid Ads

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.39

CPO

Hopper

Hopper wanted to improve their dynamic campaigns with the help from a Facebook ads expert

Wolvestuff

Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.


the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.



0.2

CPL

Drybox

The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.


The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.

2

ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
‍

‍

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

‍

‍

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.