• Got Water For People org into both Google Grants program as well as the Grants Pro program
  • Secured $250,000+ in grant money for Water For People non-profit organization.
  • Drove 6,000+ visits every month to Water For People site for free.
  • Drove $5,000+ in direct donations via our PPC campaigns


The Challenge

Work to get the Water For People non profit applied to the Google Grants program ($10k/mo ad spend cap) and long term, get them accepted to the Google Grants Pro ($40k/mo cap).

The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads.


  • Managed $10K/month ad spend via Google Grants program.
  • Launched brand search campaign to target relevant branded keywords
  • Build out series of non-brand search campaigns around relevant keywords such as "water non profits", "water charity", "global water crisis".
  • Set up conversion tracking for them so they could track donations driven by our Google Ads
  • Have driven $5,000+ in direct donations via PPC campaign.

The Solution

  • Got Water For People org into both Google Grants program as well as the Grants Pro program
  • Secured $250,000+ in grant money for Water For People non-profit organization.
  • Drove 6,000+ visits every month to Water For People site for free.
  • Drove $5,000+ in direct donations via our PPC campaigns


Skills Used

Paid Ads

Industry

Nonprofit & Government

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5.43

ROAS

LuvHook

They built a new website but were never able to generate sales

6.52

CPL

Fixed Fee Design

They wanted a strong agency to generate leads for their business

adidas

Through my video production company, I developed digital content for Adidas directed a very targeted niche: Sports for women, focused on Soccer & Tennis. As part of Adidas global awareness campaign, I worked with the brand creating digital content at its main new product releases in the region and covered the main sponsored sporting events in LATAM, USA & Europe: FIFA World Cup, UEFA Champions League Finals, Concacaf Gold Cup, Copa America LATAM, as well as performed interviews with sports personalities.

0.25

CPL

HiBob

My goal, when joining HiBob, was to lead all the paid activities for the company, and help the company achieve its growth goals.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.