Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.

The Challenge

  • Drive cart sales through the website as well as phone calls and form fill leads
  • Manage Google Shopping campaigns and avoid/prevent issues with any google disapprovals in the CBD space


The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads.


Top Performing PPC Strategies:


  • Launched Google Shopping campaigns around their top selling products
  • Excluded poor performing SKUs from their Shopping feed to avoid wasted spend and improve ROAS
  • Product feed optimizations -- wrote custom titles and descriptions to help match for relevant keywords
  • Built out non-brand search campaigns around top performing search terms such as "feminized hemp seeds"
  • Launched dynamic search campaign to help w/ query mining. Once we identified good performing queries, we would then break out those as keywords in the non-brand search campaigns and add as negatives to the dynamic search campaign


The Solution

Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.

Skills Used

Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.02

ROAS

Haute Hijab

Client wanted to both scale revenue and spend more. So I have been balancing spending more while increasing the budget.

0.15

CPO

The Flower Factory

Client is in a highly competitive industry - flowers. They compete with brand names that are wasting money acquiring customers. Their competition - the local florists have an easier time of acquiring local customers nationwide.

10

ROAS

Daily Drills

This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.


Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.

Criteo

Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.