Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.

The Challenge

  • Drive cart sales through the website as well as phone calls and form fill leads
  • Manage Google Shopping campaigns and avoid/prevent issues with any google disapprovals in the CBD space


The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads.


Top Performing PPC Strategies:


  • Launched Google Shopping campaigns around their top selling products
  • Excluded poor performing SKUs from their Shopping feed to avoid wasted spend and improve ROAS
  • Product feed optimizations -- wrote custom titles and descriptions to help match for relevant keywords
  • Built out non-brand search campaigns around top performing search terms such as "feminized hemp seeds"
  • Launched dynamic search campaign to help w/ query mining. Once we identified good performing queries, we would then break out those as keywords in the non-brand search campaigns and add as negatives to the dynamic search campaign


The Solution

Was able to increase cart sale revenue for them by 25% from the time we first engaged as well as an increased volume of both phone calls and lead submissions for their sales staff.

Skills Used

Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3.85

ROAS

Kolcraft

Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.

0.02

CPL

Just Melt

Just Melt Med spa wanted to generate qualified leads for its services and convert more people into clients in a cost-effective way using SEO and content marketing.


Winebuyers

I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.

1.5

ROAS

Mercedes Oakville

The client was looking for ways to increase awareness about the efficiency and benefit of owning a Mercedes, as well as why Mercedes owners should visit their dealership for maintenance services, rather than going to a local mechanic.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.