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Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.
Delivered 331% improvement in site conversion rate (ecommerce sales).
Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.
During my last quarter working with Diono, we exceeded revenue targets by 40%.
Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
As the lead marketing strategist, I oversaw website wireframe design, content development, site optimization and digital campaign management. Extensive message testing built brand awareness and assisted in shifting the brand's position within the car seat market. Cross-channel learning was applied to all product launches and site redesign/refreshes; compounding growth and driving customer intent. Paid media campaigns were managed to digital KPIs as well as retail foot traffic objectives. Improving the continuity of experience from ad exposure/search query to landing page to store experience was key to our success.
Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.
Delivered 331% improvement in site conversion rate (ecommerce sales).
Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.
During my last quarter working with Diono, we exceeded revenue targets by 40%.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding,Content Marketing,Marketing Strategy,SEO
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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