Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.
Delivered 331% improvement in site conversion rate (ecommerce sales).
Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.
During my last quarter working with Diono, we exceeded revenue targets by 40%.
Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
As the lead marketing strategist, I oversaw website wireframe design, content development, site optimization and digital campaign management. Extensive message testing built brand awareness and assisted in shifting the brand's position within the car seat market. Cross-channel learning was applied to all product launches and site redesign/refreshes; compounding growth and driving customer intent. Paid media campaigns were managed to digital KPIs as well as retail foot traffic objectives. Improving the continuity of experience from ad exposure/search query to landing page to store experience was key to our success.
Grew organic search channel 103% against well-funded, better known competitors like Maxi Cosi, Graco and Nuna.
Delivered 331% improvement in site conversion rate (ecommerce sales).
Increased single session conversion by 41%, streamlining new customer education and improving campaign ROAS.
During my last quarter working with Diono, we exceeded revenue targets by 40%.
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Branding,Content Marketing,Marketing Strategy,SEO
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The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.
Working with them on variety of special projects was and is one of the satisfying work we do here :)
We help them with many projects including leads, selling books, tickets, branding and social media management.
I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.
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