
We have been generating qualified leads for the client, which then convert to retained cases. Overall our Cost Per Leads have been reduced by 20%-30% since inception.
Client wanted to target Spanish and English speakers for the entire state of California for personal injury. The areas of practice covered, auto accidents, pedestrian, rideshare, dog bites, slip & falls, medical malpractice and other areas of person injury.
Segment campaign by language and area of practice. Created personalized ads with the use of dynamic location insertion and dynamic keyword insertion. In addition, survey funnels were utilized to capture leads. The questionnaire was used to determine the value of the case and the stregnth of the lead.
We have been generating qualified leads for the client, which then convert to retained cases. Overall our Cost Per Leads have been reduced by 20%-30% since inception.
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.

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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.