We were able to take their overall ROAS from 0.5 to 3.2 in just 2 months.

6.32
ROAS

The Challenge

They weren't getting the ROAS they were looking for, not able to generate a sale.

The Process

We improved their social media strategy, created new ads & copywriting and were able to generate a ROAS.

The Solution

We were able to take their overall ROAS from 0.5 to 3.2 in just 2 months.

Skills Used

Paid Ads,Paid Ads,Social Media Management,Branding,Copywriting,Content Marketing

Industry

Style & Fashion

Results by the numbers

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Playground Active

This client came to me after going through 2 agencies with unsuccessful results. The owner had issues discovering how to drive more results from their paid advertising efforts. They were getting a lot of people adding to cart and initiating checkouts, but not actually purchasing.


Their main objectives are to drive a more successful return on ad spend on the front end, but also needing to increase customer retention from the sales that came in so they were more profitable on the backend as well.


We implemented a new campaign structure to generate better results as well as helping to work on retaining and cross-selling campaigns that would drive a better LTV for the brand as well as new creative and audience testing as well.

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0

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  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


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