Warehouse Lighting Case Study

The Challenge

Warehouse Lighting is an e-commerce store that primarily sells lighting fixtures to businesses, but some of their lighting products also appealed to home owners. By segmenting out search campaigns by search intent we were able to successfully target both B2B and B2C buyers.

The Process

I was the PPC lead doing both strategy and implementation on Google Ads and Bing Ads.

We were utilized the following strategies to meet and exceed their revenue and ROAS targets --

Organized non-brand search campaigns by intent and buyer type
Segmented search ad groups around top performing keyword themes and created highly relevant ad copy
Shopping segmentation around top sellers and regularly reviewed product level performance to either bid down or exclude entirely from the product feed
Dynamic Search campaigns
Dynamic Remarketing campaigns
Regular SQR review to identify negatives and new keyword opportunities

The Solution

We were able to not only grow PPC revenue for Warehouse Lighting, but also saw a 25% improvement in ROAS due to vigilant SQR reviews for negative keyword opportunities as well as product level analysis to identify top and poor performers in Shopping campaigns

Website

https://www.warehouse-lighting.com

Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Home & Garden

Results by the numbers

Get Started

More Case Study

Navantia

Create and AI assist with a human touch that can deliver enterprise-grade conversational AI for an extremely specific Industry, wind power in open waters. Use the AI assistance en congresses and exhibitions as a point of gathering and sharing delicate info with invitees.

Read Case Study

The Idea Village

Read Case Study

0.78 ROAS

Momondo

Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

Read Case Study

1 CPL

Polyfuze

Website redevelopment, branding, and initial ads to generate traffic and measure results

Read Case Study

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Read Case Study

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

‍

Read Case Study

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Read Case Study

Wise Lines

‍Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Read Case Study