We were able to not only grow PPC revenue for Warehouse Lighting, but also saw a 25% improvement in ROAS due to vigilant SQR reviews for negative keyword opportunities as well as product level analysis to identify top and poor performers in Shopping campaigns

0.25
ROAS

The Challenge

Warehouse Lighting is an e-commerce store that primarily sells lighting fixtures to businesses, but some of their lighting products also appealed to home owners. By segmenting out search campaigns by search intent we were able to successfully target both B2B and B2C buyers.

The Process

I was the PPC lead doing both strategy and implementation on Google Ads and Bing Ads.


We were utilized the following strategies to meet and exceed their revenue and ROAS targets --

  • Organized non-brand search campaigns by intent and buyer type
  • Segmented search ad groups around top performing keyword themes and created highly relevant ad copy
  • Shopping segmentation around top sellers and regularly reviewed product level performance to either bid down or exclude entirely from the product feed
  • Dynamic Search campaigns
  • Dynamic Remarketing campaigns
  • Regular SQR review to identify negatives and new keyword opportunities

The Solution

We were able to not only grow PPC revenue for Warehouse Lighting, but also saw a 25% improvement in ROAS due to vigilant SQR reviews for negative keyword opportunities as well as product level analysis to identify top and poor performers in Shopping campaigns

Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

1

CPO

New Glarus Bakery

Setup initial digital ads for this client

0.47

CPL

Byram Healthcare

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

0.59

CPM

LOOP

Loop wanted to launch a pre-summer campaign to gain traction for the season.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.