successful Argentine Gourmet food business for other 9 years with over 5 store in Miami florida and a healthy income distribution form the online delivery and reservation systems and catering. with steady long term growth record.
Build from the ground up a brand both for on and off line, for international gourmet food franchise system.
create all assets, ecosistemas, process and workflows related to traffico of customers to store and delivery systems
Cero to market Business Dev. Research design - process design & automation - ready to market implementation - marketing strategy deployment. - growth engine design and deploy - tracking and optimizations
successful Argentine Gourmet food business for other 9 years with over 5 store in Miami florida and a healthy income distribution form the online delivery and reservation systems and catering. with steady long term growth record.
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Branding,CMO,Other,Content Marketing,Branding,Email Marketing,Marketing Strategy,Social Media Management,Web Development,Web Development,Web Development,Other,Other
Food & Drink
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BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.