Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
I assisted in improving revenue, return on ad spend, and increasing class/testing enrollment. I was also able to help increase the food manager course/test purchases which were more valuable to the client than the food card purchases.
Below are the overall results
This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
I was the project manager in charge of onboarding the client, understanding their needs, and working to ensure all necessary tracking was in place. I was also the ads manager. I audited and optimized existing campaigns and built out new ones. There were a large amount of broad match keywords and I worked to adjust these to phrase and exact match so the searches would be more relevant. I also worked to improve their ads, bid modifiers, and negative keyword list. The campaigns and performance were examined at every level to ensure we could reduce the cost per purchase as much as possible.
I assisted in improving revenue, return on ad spend, and increasing class/testing enrollment. I was also able to help increase the food manager course/test purchases which were more valuable to the client than the food card purchases.
Below are the overall results
Paid Ads
Education
Put your e-mail in and we'll arrange a consultation call for you
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city. The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
