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As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.
I've fixed tracking (GA) for the entire company, which helped make more data-driven decisions for all departments.
I've localized all campaign types as well as landing pages.
As a result, we were able to acquire many leads with a cost of less by 45% compared to other regions.
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The tax industry is extremely seasonal between January and April. You are selling a service people generally don't like doing, taxes, that they only want to think about once a year. TaxAct was a top 3 player in the space for online tax filers and I was tasked with optimizing Paid Search and eventually managing all other digital channels to optimize spend. Helping craft budgets, marketing plans, and execution was my duties while employed there.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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