• From $70,000/mth in sales January 2020 to $254,000
  • Now averaging $300k+ per month in sales
0.39
CPO

The Challenge

This business could not figure out how to scale with their Facebook and Google Ads and had worked with their previous agency for 2+ years. It took us only 15 days to scale them from $70k/mth in sales to $300k/mth in sales and a new growth plateau.

The Process

We implemented our Testing & Scaling Blueprint and decreased CPA by 39% while increasing spend by 400% to more than $2500/day on Facebook and Instagram. The company actually called us 2.5 months in to slow down because they couldn't keep up with deliveries.


We also CRO-ed their Sales Funnel to increase CVR and optimized their Offers for cold traffic.


We've also layered in Google Shopping and Non-Branded Search for highly targeted traffic.

The Solution

  • From $70,000/mth in sales January 2020 to $254,000
  • Now averaging $300k+ per month in sales
Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

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truLOCAL is a farm-to-table meat subscription company based in Canada. They were struggling with reducing their CAC and improving their ROAS with their paid ad spend.

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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.


The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.


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  • Long Sales Cycle
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Take over from existing agency and redo data tracking to ensure the correct conversion and revenue data is coming through. Launch a full digital strategy to incorporate all channels to drive business growth.


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