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AAA Renovation is bathroom and Kitchen remodel company using modern approaches to home renovation nation wide. Some of my success as a contractor for this company had to do with the creative strategy as well as coming up with copy that would resonate at a local level.
The home renovation space is extremely competitive so lowering they're overall cpl was my main task. Between get custom videos in place and adding new copy to raise CTR where we were sending traffic was just as important. I created new landing pages that had a better chance to convert without affecting quality.
Dropped CPL by 50%
Paid Ads,Paid Ads
Home & Garden
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