I was able to optimize the Google Ads account from way too expensive CPO to a CPO which was actually cash positive (not including the customer lifetime value)
iKippahs brand is a DTC premium fashion brand with a small finite audience.
They had a small budget to get ROI positive.
Lots of competition in the space.
I was able to optimize the Google Ads account from way too expensive CPO to a CPO which was actually cash positive (not including the customer lifetime value)
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My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
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