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Improved cost-per-lead by 75% yoy
Diversified media plan to ensure year round performance, minimizing off-season lull that typically occurred November - January
Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
I was brought on as a campaign strategist to improve Google performance. Since then we've expanded the program across media outlets, implemented extensive creative testing and audience segmentation and improved lead quality and volume.
Improved cost-per-lead by 75% yoy
Diversified media plan to ensure year round performance, minimizing off-season lull that typically occurred November - January
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Longevity is rare in digital marketing. Our team is proud to have managed Weebly’s affiliate program continuously since 2012. At that time the program was underperforming and almost unknown.
After consulting with Weebly regarding their marketing goals, we guided them in network selection and launched a new program for Weebly on the trusted ShareASale network.
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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