Increased website traffic, revenue and leads.

0.5
CPO

The Challenge

Increase revenue and leads through innovative marketing strategies.

The Process

The Solution

Increased website traffic, revenue and leads.

Skills Used

SEO,Copywriting,Marketing Strategy,Other,Web Development,Social Media Management,Email Marketing,Paid Ads,Content Marketing

Industry

Education

Results by the numbers

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Top Rank Soccer Academy

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CPL

L3 Construction

  • Competitive market 
  • Finding leads that are qualified<span class="ql-cursor"></span>

$1M

Monthly Revenue

Zest Dental Solutions

Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

  • The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
  • They had no great offers to use in their campaigns 
  • Sophisticated B2B audience
  • Brand loyalty to competitors in the market


The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.


After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.


Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.





0.5

ROAS

Happy Way

Help the brand to navigate digital marketing and maximise their ROI from paid advertising.

Yollo

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