
Boosted lead conversion by 70% YoY with 80% of those leads being top quality. Increased traffic month over month by 20% with 50% of that traffic being highly engaged.
Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.
Placed CTAs across the relevant part of the website for a seamless buyer’s journey, added new pages to the website to explain the new self-service product, A/B tested language in the dropdown menu to make sure it resonated with visitors and re-did certain sections of the website to include mention of the self-service product.
Boosted lead conversion by 70% YoY with 80% of those leads being top quality. Increased traffic month over month by 20% with 50% of that traffic being highly engaged.
CRO,Web Development,Web Development,Marketing Strategy,Web Development
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As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.