
The results were very satisfying for such a new brand. The message seemed to appeal to the audience and the brand started to gather momentum until it faced some stock and momentary funding problems.
It was a New Brand with no brand recognition in a very competitive market.
After drafting the buyer persona and understanding the pain points solved by the product, I developed the communication and created a multi-platform strategy, both paid and organic.
The results were very satisfying for such a new brand. The message seemed to appeal to the audience and the brand started to gather momentum until it faced some stock and momentary funding problems.
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Beauty
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!

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