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The results were very satisfying for such a new brand. The message seemed to appeal to the audience and the brand started to gather momentum until it faced some stock and momentary funding problems.
It was a New Brand with no brand recognition in a very competitive market.
After drafting the buyer persona and understanding the pain points solved by the product, I developed the communication and created a multi-platform strategy, both paid and organic.
The results were very satisfying for such a new brand. The message seemed to appeal to the audience and the brand started to gather momentum until it faced some stock and momentary funding problems.
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Company Description
MassPay makes it simple to pay anyone, anywhere, any way they want. Servicing over 150 countries in 50+ currencies, MassPay tailors mass payouts to local preferences with the widest selection of payout methods available.
Challenge
One of MassPay's key value propositions is to help global companies enter emerging markets, particularly where payments can be tricky (e.g. Africa, South East Asia, Latin America). In many of these regions, payees do not have a bank account, or are underbanked.
We are looking to target executive level audiences (CEO, CFO, COO) who are ready to expand their company globally.
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