ANZ Banking Group Case Study

The Challenge

When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.

The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.

The goals, therefore, were to:

Increase relevance of the content during stages before and during the application process.
Build new content modules to scale content and make authoring flexible for continuous experiments.
Increase organic traffic.

The Process

Andrea's process was to:

Form and lead a team of 25 across marketing, content strategy and copywriting, digital marketing, UX/UI, development, and product management.
Take a customer-first approach to deeply understand the user journey of a prospective home loan applicant.
Engage an SEO partner to audit and develop an SEO strategy targeting high-converting keywords and then optimizing on-page content and URL structures.

The Solution

Successfully launched the new online home loans experience, increasing conversion through improved content personalization and segmentation to deliver incremental $27m revenue.

Website

http://anz.com.au

Skills Used

Content Marketing,Copywriting,CRO,SEO

Industry

Finance

Results by the numbers

Get Started

More Case Study

0.5 ROAS

Displate

Each campaign has its own challenges, but that is what makes it so fun! Figuring out which creators will optimize each campaigns return. The main challenge is to ensure both parties understand what they need!

Read Case Study

AEJuice

AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.

Read Case Study

2 CPR

fuboTV

New entrant into the market at the time competing against huge streaming brands.
Lack of marketing infrastructure and organization
Understanding data and LTV

Read Case Study

IG

Implement internally the influencer channel

Read Case Study

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Read Case Study

Omnium Circus

‍Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Read Case Study

Spanish And Go

Read Case Study

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Read Case Study