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Successfully launched the new online home loans experience, increasing conversion through improved content personalization and segmentation to deliver incremental $27m revenue.
When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
Andrea's process was to:
Successfully launched the new online home loans experience, increasing conversion through improved content personalization and segmentation to deliver incremental $27m revenue.
Content Marketing,Copywriting,CRO,SEO
Finance
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