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Quote from the client, which is visible on my LinkedIn profile:
"Ryan performed an SEO audit of our home equity website where I was the digital product manager on the team. Ryan did an exemplary job discovering and communicating our opportunities. He worked with our tech team to align priorities as we scoped work for the individual enhancements. He also led discussions across our leadership, tech and marketing teams. He left us with a fine tuned roadmap that once implemented increased our SEO traffic by 6X Y/Y. Success at this scale is rare and we are thankful for his time and guidance."
It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
I used a range of tools, including Moz and Majestic for backlink research, Screaming Frog for on-page crawls, and Excel for quantitative analysis.
Quote from the client, which is visible on my LinkedIn profile:
"Ryan performed an SEO audit of our home equity website where I was the digital product manager on the team. Ryan did an exemplary job discovering and communicating our opportunities. He worked with our tech team to align priorities as we scoped work for the individual enhancements. He also led discussions across our leadership, tech and marketing teams. He left us with a fine tuned roadmap that once implemented increased our SEO traffic by 6X Y/Y. Success at this scale is rare and we are thankful for his time and guidance."
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Upon starting new management for any new brand, I find that after an audit there are several key changes that need to be made including structure, creative, and targeting. This was the case for SITM. They sell crazy fun socks but they were targeting crew socks, knee high socks etc. Along with restructuring their campaigns,
EZDetangler has a very strong presence online, an established audience as well as a strong digital marketing strategy.
RocketPage works with them on a regular basis by building landing pages for the different offers of their marketing efforts.
The story started with a landing page of one of their product that we revamped, and we continued working together, building high converting landing pages for them and optimizing their user experience to get the most out of their traffic.
GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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