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Quote from the client, which is visible on my LinkedIn profile:
"Ryan performed an SEO audit of our home equity website where I was the digital product manager on the team. Ryan did an exemplary job discovering and communicating our opportunities. He worked with our tech team to align priorities as we scoped work for the individual enhancements. He also led discussions across our leadership, tech and marketing teams. He left us with a fine tuned roadmap that once implemented increased our SEO traffic by 6X Y/Y. Success at this scale is rare and we are thankful for his time and guidance."
It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
I used a range of tools, including Moz and Majestic for backlink research, Screaming Frog for on-page crawls, and Excel for quantitative analysis.
Quote from the client, which is visible on my LinkedIn profile:
"Ryan performed an SEO audit of our home equity website where I was the digital product manager on the team. Ryan did an exemplary job discovering and communicating our opportunities. He worked with our tech team to align priorities as we scoped work for the individual enhancements. He also led discussions across our leadership, tech and marketing teams. He left us with a fine tuned roadmap that once implemented increased our SEO traffic by 6X Y/Y. Success at this scale is rare and we are thankful for his time and guidance."
SEO
Finance
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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