Reduced cost per lead by 25% although account was fairly optimized originally

0.25
CPL

The Challenge

Optimize ads by cost per acquisition and lead quality

The Process

Ads optimized on Google and Bing primarily

The Solution

Reduced cost per lead by 25% although account was fairly optimized originally

Skills Used

Paid Ads,Paid Ads,Web Development,Marketing Strategy

Industry

Food & Drink

Results by the numbers

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15

ROAS

thelumishop

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.


Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

The Redux Group

0.25

ROAS

Clay By Steph

Helping them scale from spending $2k per month to over $9k while keeping between a 2-3x return when I was done. I also introduced Google Shopping and search which was brand new to the brand.

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