Increased the number of leads generated by X3

Reduced the cost per lead 36%

Secured $12M investment for paid media acquisition purposes

0.36
CPL

The Challenge

  • Defining the global media strategy and playbook based on business goals for Existing and New customers through direct and indirect channels using ATL-BTL media. Supervising the execution of media campaigns to drive growth for the business through media, launching new products and services across 16 different markets integrated with CRM and Sales. 
  • Defining customer segmentation and audience-data strategy; identifying personas, and segments, user journey and selection of media-data-channels to target.
  • Driving growth and improving conversion rate by planning testing roadmaps through paid and owned channels and data sources: Paid social / Facebook and Linkedin, Programmatic display, ABM, Paid search, email marketing automation (Pardot) and landing pages.
  • Reporting and success measurement: Standardizing ways to measure success through the whole funnel, identifying metrics and set of media and performance reports.
  • Driving digital transformation by developing media training, generating content and presenting it live and via mobile app formats, focused in 2 main areas: Media planning (process-focused) and media strategy (strategy-focused) delivered to 22 local markets.


The Process

The Solution

Increased the number of leads generated by X3

Reduced the cost per lead 36%

Secured $12M investment for paid media acquisition purposes

Skills Used

Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Other

paid ads
marketing strategy
email marketing
other
Industry

Technology

technology

Results by the numbers

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