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For 12 months, Bite Society operated at a negative marketing ROI. We’ve been able to pull them from negative to break even over the course of 3 months. We’ll continue to optimize to drive more revenue at a positive ROI for the brand.
Take over from existing agency and redo data tracking to ensure the correct conversion and revenue data is coming through. Launch a full digital strategy to incorporate all channels to drive business growth.
Google Ads
Display Ads
SEO
Social Ads
YouTube Ads
We started with a full digital marketing audit to see where the biggest opportunity was. We identified data tracking issues along with Google Ads performance issues, so those were the first targets. Then we moved onto incorporating more channels and driving better engagement and traffic.
For 12 months, Bite Society operated at a negative marketing ROI. We’ve been able to pull them from negative to break even over the course of 3 months. We’ll continue to optimize to drive more revenue at a positive ROI for the brand.
Paid Ads,SEO,Other,Social Media Management,Paid Ads,Paid Ads,Paid Ads
Art & Entertainment
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Vaughtons and parent company WH Darby’s are a 200 year old business operating in Birmingham’s (England) world famous jewellery quarter. Manufacturers of handmade insignia, specialising in products such as Jewels, Medals, Chains of Office, Lapel Badges, Cufflinks and much more. During their prod history they have made Olympic medals, the FA Cup, and have had commissions from several royal families.
In 2021 Vaughtons approach Delta with a challenge.
In recent years the business had diversified and created new revenue streams. This strategy had produced good results but also meant the business had lost focus and it’s brand identity had been diluted. Up against an increasingly competitive market, offering ever more specialised services and products Vaughtons understood that they need to evolve the business if they were to successfully see off the competition and build for the future.
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