We are increasing the performance and budget in monthly basis keeping the campaigns at a good ROAS
They have a very extense catalogue with very different price ranges and brands
The account structure is key. I created a efficient strategy that allows us to test keywords and products without wasting money.
We are increasing the performance and budget in monthly basis keeping the campaigns at a good ROAS
Google Shopping,Paid Ads,Paid Ads
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Plated was a new startup and needed to grow rapidly. The challenge was to find new ways to grow outside of the traditional channels. At the time Facebook was not known as a growth channel but we were not only able to make it work but we were one of the first major success stories for Facebook ads.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.