Improved Facebook/Instagram ROAS 44% from the previous account manager.
Scaled Snapchat spend 468% from April 2020 to July 2020 at a 3x+ ROAS.
Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
Challenges:
Strategies:
Improved Facebook/Instagram ROAS 44% from the previous account manager.
Scaled Snapchat spend 468% from April 2020 to July 2020 at a 3x+ ROAS.
Paid Ads,Paid Ads,Paid Ads,Branding,Marketing Strategy,CRO,Copywriting,Paid Ads
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
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