Improved Facebook/Instagram ROAS 44% from the previous account manager.
Scaled Snapchat spend 468% from April 2020 to July 2020 at a 3x+ ROAS.
Goodfair is an online recycled clothing retailer focused on reversing the negative effects of consumerism. Unlike ThredUp or a normal thrift store, customers purchase "product categories or bundles" and are sent an eclectic mix of items adding a mystery element to the experience.
Challenges:
Strategies:
Improved Facebook/Instagram ROAS 44% from the previous account manager.
Scaled Snapchat spend 468% from April 2020 to July 2020 at a 3x+ ROAS.
Paid Ads,Paid Ads,Paid Ads,Branding,Marketing Strategy,CRO,Copywriting,Paid Ads
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Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
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