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Over time the social media accoutns grew and the brand was able to be featured in a few publications, highlighting their work, which then lead to receiving industry-related rewards.
Soon after work began, the brand landed an incredible contract, who heard about the brand through the publications and social media, in which the brand was hired for a 3 year period to build, design, and create new homes and cottages personally, for an entrepreneur.
The brand has since paused all social media and email aspects to take this project. However, they now have an email list of over 2,500 subscribers in which over 45% have engaged with the brand for upcoming projects and are securing their project dates.
The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.
They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.
I reviewed competitor brands to see what they were doing online to get a sense as to what the target audience enjoyed seeing on social media, and receiving in their inboxes from the similar brands.
From there I built out a social media and email marketing strategy, as well as worked with the brand's web developer to implement tactics that would create new email subscribers.
After the launch of the initial content, my process was (and always is) to monitor, reflect and analyze on what is working and what needs to be adjusted. This process continued and resulted in the brand being present on Instagram, Pinterest, and connecting to a industry related platform called Houzz.
Over time the social media accoutns grew and the brand was able to be featured in a few publications, highlighting their work, which then lead to receiving industry-related rewards.
Soon after work began, the brand landed an incredible contract, who heard about the brand through the publications and social media, in which the brand was hired for a 3 year period to build, design, and create new homes and cottages personally, for an entrepreneur.
The brand has since paused all social media and email aspects to take this project. However, they now have an email list of over 2,500 subscribers in which over 45% have engaged with the brand for upcoming projects and are securing their project dates.
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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