The exposure through these resellers was great, and the re-targeting offered a huge conversion at a very affordable price, helping them to become a very lucrative business before exiting it by selling to their mayor competitor.
The main competitor was having incredibly huge budgets and absorbing all the advertising real state.
I helped them create a strategy in which they sold their products through third parties and retarget the audiences.
The exposure through these resellers was great, and the re-targeting offered a huge conversion at a very affordable price, helping them to become a very lucrative business before exiting it by selling to their mayor competitor.
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Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)
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