I lowered the CAC by 20% and I increased the number of conversions by 15%

The Challenge

Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.

The Process

After a deep understanding of the buyer persona and their needs, I started over with a better Google Ads campaigns structure in order to get a better quality score and impression share. The goal was to get a lower CPC with more impressions for our best performing keywords.

I reviewed and completed their commercial keywords with some keyword research tools I use: semrush, answerthepublic, keywords everywhere...

Next step was testing different copies, extensions and optimizing the campaigns.


Regarding the CRO, we took the Jobs to Be Done approach to understand better the users needs. I worked on getting more testimonials and Case Studies to add social proof, and I redesigned the structure and copywritting of the website running A/B tests with Google Optimize.

 






The Solution

I lowered the CAC by 20% and I increased the number of conversions by 15%

Skills Used

Paid Ads,CRO

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4.5

ROAS

Mova Cycling

This customer wanted to launch their products in the US and also collecting new followers for their social media accounts. They already had success on Kickstarter but no sales yet in their online store

0.5

ROAS

Misha Hawaii

Misha Hawaii needed help with their Facebook Advertising. To create a streamlined funnel to drive increased online sales, as well as increase the amount of people attending their Live events.

0.5

ROAS

Made By Yoke

Made By Yoke was having success with their Facebook advertising but was struggling to reach profitability through Google.

C4 Energy

Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.


In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.


By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.