The success of this initial project convinced the Rainier team to move away from a decade long engagement with another firm and have me take over digital ad management for the divisions listed above. Since taking over the business, leads are up 200+% and the average CPL is down 380% within 1 division while another has seen leads increase 61% YoY with a 37% decrease in media spend.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
My role was that of an outside consultant and I leveraged my expertise in analytics, search engine optimization and conversion funnel analysis to craft recommendations for the Rainier team. Any audit begins with a 1 hour information gathering call. An onboarding questionnaire is customized and sent as a follow-up to the call. Once the audit and analysis are complete, recommendations and an explanation of best practices are reviewed with the client on a delivery call.
The success of this initial project convinced the Rainier team to move away from a decade long engagement with another firm and have me take over digital ad management for the divisions listed above. Since taking over the business, leads are up 200+% and the average CPL is down 380% within 1 division while another has seen leads increase 61% YoY with a 37% decrease in media spend.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Marketing Strategy,SEO,Web Development,Web Development,Paid Ads,Google Shopping
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.