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The success of this initial project convinced the Rainier team to move away from a decade long engagement with another firm and have me take over digital ad management for the divisions listed above. Since taking over the business, leads are up 200+% and the average CPL is down 380% within 1 division while another has seen leads increase 61% YoY with a 37% decrease in media spend.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
My role was that of an outside consultant and I leveraged my expertise in analytics, search engine optimization and conversion funnel analysis to craft recommendations for the Rainier team. Any audit begins with a 1 hour information gathering call. An onboarding questionnaire is customized and sent as a follow-up to the call. Once the audit and analysis are complete, recommendations and an explanation of best practices are reviewed with the client on a delivery call.
The success of this initial project convinced the Rainier team to move away from a decade long engagement with another firm and have me take over digital ad management for the divisions listed above. Since taking over the business, leads are up 200+% and the average CPL is down 380% within 1 division while another has seen leads increase 61% YoY with a 37% decrease in media spend.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Marketing Strategy,SEO,Web Development,Web Development,Paid Ads,Google Shopping
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This brand was transitioning from MailChimp to Klaviyo and had some custom properties on its site.
A few goals were to figure out how to set up automations for a store that has high-priced items between $700 - $1,200.
They had no prior email marketing experience and also their site didn't allow for a cart abandonment email flow.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
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