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The success of this initial project convinced the Rainier team to move away from a decade long engagement with another firm and have me take over digital ad management for the divisions listed above. Since taking over the business, leads are up 200+% and the average CPL is down 380% within 1 division while another has seen leads increase 61% YoY with a 37% decrease in media spend.
My engagement with Rainier began with a site audit for the Outdoor division. It has since grown to a comprehensive marketing partnership across Shade, Outdoor and Industrial. The goal of the initial audit was to identify as many opportunities for UX and SEO improvement as possible that the internal team could handle implementation for without incurring additional costs.
My role was that of an outside consultant and I leveraged my expertise in analytics, search engine optimization and conversion funnel analysis to craft recommendations for the Rainier team. Any audit begins with a 1 hour information gathering call. An onboarding questionnaire is customized and sent as a follow-up to the call. Once the audit and analysis are complete, recommendations and an explanation of best practices are reviewed with the client on a delivery call.
The success of this initial project convinced the Rainier team to move away from a decade long engagement with another firm and have me take over digital ad management for the divisions listed above. Since taking over the business, leads are up 200+% and the average CPL is down 380% within 1 division while another has seen leads increase 61% YoY with a 37% decrease in media spend.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Content Marketing,Marketing Strategy,SEO,Web Development,Web Development,Paid Ads,Google Shopping
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This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.
The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.
Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
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