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bring all of Fedrigoni's top Europe clients to two high end sensorial events in madrid and barcelona. We unfurled a tree that told us about the history of this material, explored the frontier of creativity, got closer to the different sensations that can be perceived when you slide your skin over a sheet, broke the bi-dimensionality of #blankpaper and all this, thanks to the quality of Fedrigoni papers.
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
Strategic design - Creatives concept - event plannig - camping and PR deployment -
bring all of Fedrigoni's top Europe clients to two high end sensorial events in madrid and barcelona. We unfurled a tree that told us about the history of this material, explored the frontier of creativity, got closer to the different sensations that can be perceived when you slide your skin over a sheet, broke the bi-dimensionality of #blankpaper and all this, thanks to the quality of Fedrigoni papers.
CMO,Content Marketing,Copywriting,Marketing Strategy,Web Development,Web Development,Public Relations,Branding,Paid Ads,Other
Art & Entertainment
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In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
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