People followed leads on specific websites and after that, scheduled test drives to their homes.
The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.
I offered for BMW to allow people to order BMW test drives directly to their homes.
I used Facebook ads with awareness and conversion objectives and targeted remarketing audiences and lookalike audiences to deliver them the campaign.
People followed leads on specific websites and after that, scheduled test drives to their homes.
Paid Ads
Automotive & Transportation
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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