People followed leads on specific websites and after that, scheduled test drives to their homes.

0.2
CPL

The Challenge

The COVID-19 situation led to new restrictions on movement in Israel, so potential BMW customers were unable to visit the BMW showrooms and try out the new car models or take a test drive.

The Process

I offered for BMW to allow people to order BMW test drives directly to their homes.

I used Facebook ads with awareness and conversion objectives and targeted remarketing audiences and lookalike audiences to deliver them the campaign.

The Solution

People followed leads on specific websites and after that, scheduled test drives to their homes.

Skills Used

Paid Ads

Industry

Automotive & Transportation

Results by the numbers

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