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Really strong performance, between 300% - 700% ROAS which fluctuated largely due to introduction of Apple IDFA changes, along with promotional events and marketing efforts.
Initially there was no tracking setup to monitor actual conversions, so we had to begin without proper benchmarks and sought a really high goal which we did achieve in the first month.
Heavily focused on local shopping ads since there were multiple retail locations to direct traffic to. Was able to prospect widely into new markets across the country, specifically focused on areas with trend growth for these products. Many events were used to generate in-person promotional opportunities with a focus on customer loyalty.
Really strong performance, between 300% - 700% ROAS which fluctuated largely due to introduction of Apple IDFA changes, along with promotional events and marketing efforts.
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