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The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months. The detailed marketing plan I researched + created proved to be very successful since it was created with content specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure we were targeting the right marketing message to the consumer. With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.
Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
Big R requested a full-service marketing strategy to increase brand awareness, increase market share in the industry, and achieve a ROAS of at least +750%. I created a 6-month marketing strategy to run starting in November 2018 through May 2019. I created a strategy that included the following components: paid social ads via Facebook, Instagram + Twitter, paid search via Google ads, an email marketing automation campaign to increase subscribers and to nurture current customers further down the purchasing funnel, programmatic display ads, mobile marketing SMS offers for in-store customers, online promotions and more. The media plan had to be smart, budget conscious & strategic. The budget was $20,000.
The 6-month media plan resulted in very positive results for the company. With only $20K in media spend, Big R received over +900% ROAS in the first 8 weeks of launch, eventually surpassing a ROAS goal of +1200% ROAS over 6 months. The detailed marketing plan I researched + created proved to be very successful since it was created with content specifically curated to each marketing platform. The strategy included content specific to Facebook versus Instagram versus Email to ensure we were targeting the right marketing message to the consumer. With multiple ad platforms and growth strategies, Big R was able to surpass multiple revenue goals for the year in just under 6 months.
Marketing Strategy,SMS Marketing,SEO,Email Marketing
Gaming
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
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