Breakr is a brand new creator to creator marketplace that connects musicians looking to promote new music with content creators/influencers looking to integrate music into their content as a way to monetize their social capital across platforms. As a brand new app / platform with a duel consumer target, my role as Head of Marketing + Growth was to grow our user base to provide proof of concept and product market fit by developing a robust brand and growth hacking strategy .

To effectively grow breakr, as an emerging preseed funded start up with little marketing dollars, I had to find effective and low cost ways to grow the brand. First was develop a robust marketing plan that defined the platforms core proposition, consumer target, tone of voice, social strategy and creative development. Once the brand was created, to go into growth I employed a email growth marketing strategy with a complex drip campaign + influencer marketing and amplification strategies which led to the creation of breakr's flywheel/growth loops. From there we focused on retention by implementing complex tech integrations that focused on lifecycle marketing, attribution tracking, and SRM segmentation.