25% increase in first purchse

19% increase in repeated purchases

29% increase in referral rate

The Challenge

Improve their CRM activities for existing audience

The Process

  1. Implement a complete audit of their CRM architecture and communication
  2. Study user behaviours
  3. Segment users based on actions in-app and value
  4. Create a new communication strategy
  5. Create and implement communication flows to engage users

The Solution

25% increase in first purchse

19% increase in repeated purchases

29% increase in referral rate

Skills Used

Web Development

Industry

Food & Drink

Results by the numbers

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Medical Supply Depot

Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.

The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.

One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.

The client also didn't have a cohesive affiliate or promotions strategy.


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