
We unified the marketing efforts of many different properties and increased all brand recognition and conversion KPIs. We continue to improve performance monthly.
Provide full service digital marketing for 9 unique property types inside a master planned community. Apartments, retail, commercial, condo, food & bev, rental homes, lots, homes, and coworking.
We took over all the digital and the data was fractured. All the properties were managed by different groups. We spent months tracking down access to data and websites to begin reviewing and optimizing.
one we had the data organized we rebuilt and relaunched all the channel strategies to improve performance.
We unified the marketing efforts of many different properties and increased all brand recognition and conversion KPIs. We continue to improve performance monthly.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,SEO,Marketing Strategy,Other,Web Development,Paid Ads
Real Estate
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GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
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I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.
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