
We were able to take their ROAS from 0.5 to 2+ in under 2 months and boost their engagement!
They wanted us to increase their digital marketing presence, engagement & results.
We worked with their email marketing, all social media channels and started paid advertising on Facebook mostly.
We were able to take their ROAS from 0.5 to 2+ in under 2 months and boost their engagement!
Paid Ads,Email Marketing,Paid Ads,Social Media Management,Branding,Copywriting
Technology
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
By engaging Pathfinder, the business was able to dramatically reduce its cost per lead and ensure profitability for the business and its future.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.