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We were able to take their ROAS from 0.5 to 2+ in under 2 months and boost their engagement!
They wanted us to increase their digital marketing presence, engagement & results.
We worked with their email marketing, all social media channels and started paid advertising on Facebook mostly.
We were able to take their ROAS from 0.5 to 2+ in under 2 months and boost their engagement!
Paid Ads,Email Marketing,Paid Ads,Social Media Management,Branding,Copywriting
Technology
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
We were challenged to 10X scale our monthly revenue while maintaining ROAS.
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