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Nectar USA is a brand that is primarily retail in Las Vegas. Items are priced at the gift-shoppy price, and hence is challenging to acquire customers
We came in and did a rebrand focusing on the gifting side of things. Repackaged the items to get align with that, and create custom bundles to increase AOV. We also worked on increasing reorder rates to existing customers by creating more consistent offers that didn't just devalue the brand, but created more engagement. (Giveaways, limited offer bundles and more).
This lead to a 25% increase in revenue at the same ad cost.
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