
increase in spain market quota. chosen as number 1 gin choice in spain for 2015
support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
digital content and UGC campaign integrated with PR and installations
increase in spain market quota. chosen as number 1 gin choice in spain for 2015
Paid Ads,Paid Ads,Content Marketing,Copywriting,Email Marketing,Marketing Strategy,Marketing Strategy,Other,Public Relations,Other
Food & Drink
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.