Over the course of 12 months, organic traffic increased an astonishing 83% and revenue from organic search by over 50%.

The Challenge

Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.


While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.

The Process

New category pages were added to the site to better reflect the wide range of products that the store offers as well as improve the overall UX of the site.


This exploded the site’s organic search footprint with the number of keywords the site ranking for eventually exceeding 13,000.


A longer-term authority-building campaign was implemented which gradually brought their rankings for these keywords to the 1st page - over time placing them comfortably in the top 5.


Schema markup was implemented to increase the visibility of search listings within the search results page, greatly improving the click through rate to the site.

The Solution

Over the course of 12 months, organic traffic increased an astonishing 83% and revenue from organic search by over 50%.

Skills Used

SEO

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Thinkific

  • Increase conversions from free users to paid users

Chef Jordan Andino

Chef Jordan Andino is an up and coming personality and chef based in NYC. His appearances range from his own show on The Cooking Channel, Late Nite Eats, to the Food Network’s Chopped, The Kitchen and online platforms like Tastemade. Before the success, Chef Jordan was trying to juggle his own social media marketing, before we started working with him. 

0.5

CPL

Zeeva Behavioral Health

We started a practice from scratch, and didn't have many insurance contracts. I built a high converting website, wrote sales scripting to close prospects (and much more).

3.12

ROAS

Aarke

Aarke had SEO and advertising challenges that required someone experienced to help them gain market share against their competitor, Sodastream.


Aarke sells at a much higher price point than Soda stream and I had to help portray Aarke as a luxury brand compared to the competitors.



Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.