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We reduced CPL by 50%. We also focused on higher profit clients, existing businesses with higher volume vs competing for startups (which is common for the industry). The company grew from 2 people to over 15 entirely based on leads we generate.
eMerchant Authority was a start up which was looking to generate leads in a hyper competitive industry Merchant Processing.
We looked at what unique selling proposition eMerchant had and created campaigns around educated business owners about their choices for lowering credit card acceptance fees.
We reduced CPL by 50%. We also focused on higher profit clients, existing businesses with higher volume vs competing for startups (which is common for the industry). The company grew from 2 people to over 15 entirely based on leads we generate.
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Built a new brand from the ground up as an offshoot to the client's original business.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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