We reduced CPL by 50%. We also focused on higher profit clients, existing businesses with higher volume vs competing for startups (which is common for the industry). The company grew from 2 people to over 15 entirely based on leads we generate.
eMerchant Authority was a start up which was looking to generate leads in a hyper competitive industry Merchant Processing.
We looked at what unique selling proposition eMerchant had and created campaigns around educated business owners about their choices for lowering credit card acceptance fees.
We reduced CPL by 50%. We also focused on higher profit clients, existing businesses with higher volume vs competing for startups (which is common for the industry). The company grew from 2 people to over 15 entirely based on leads we generate.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,SEO,Social Media Management
Finance
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The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.