Prosoft Engineering Case Study

The Challenge

This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.

This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.

The Process

We began by reviewing their tracking and making adjustments to ensure it was working properly. Then, keyword research was done and campaigns were rebuilt. Ad groups were separated by keyword theme in order to provide more relevance. Missing ad extensions were added.

Once we began to see success, we also decided to add Bing Ads for more coverage.

The Solution

Comparing April 2020 to the last 30 days (Oct 10 - Nov 8 2021)

CPA improved 84% - from $200.24 to $32.24

Search click-through rate rose 33% - from 6.19% to 8.16%

Conversion rate now at 15% - more than 1000% increase

Website

https://www.prosofteng.com

Skills Used

Paid Ads,Copywriting,Paid Ads,Marketing Strategy

Industry

Technology

Results by the numbers

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