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Comparing April 2020 to the last 30 days (Oct 10 - Nov 8 2021)
CPA improved 84% - from $200.24 to $32.24
Search click-through rate rose 33% - from 6.19% to 8.16%
Conversion rate now at 15% - more than 1000% increase
This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
We began by reviewing their tracking and making adjustments to ensure it was working properly. Then, keyword research was done and campaigns were rebuilt. Ad groups were separated by keyword theme in order to provide more relevance. Missing ad extensions were added.
Once we began to see success, we also decided to add Bing Ads for more coverage.
Comparing April 2020 to the last 30 days (Oct 10 - Nov 8 2021)
CPA improved 84% - from $200.24 to $32.24
Search click-through rate rose 33% - from 6.19% to 8.16%
Conversion rate now at 15% - more than 1000% increase
Paid Ads,Copywriting,Paid Ads,Marketing Strategy
Technology
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Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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