
We hit a 2.2 ROAS on a <$30 product sustainably (not super high, but a win for them as they have other products that they know they can get a high customer return rate for).
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
I was solely responsible for dictating the digital marketing strategy and executing every facet of it, along with collaboration from their creative design lead. This meant building the structure for the Facebook campaigns, determining the UVP to focus on for copy, and much more.
We hit a 2.2 ROAS on a <$30 product sustainably (not super high, but a win for them as they have other products that they know they can get a high customer return rate for).
Paid Ads
Food & Drink
Put your e-mail in and we'll arrange a consultation call for you

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.