We hit a 2.2 ROAS on a <$30 product sustainably (not super high, but a win for them as they have other products that they know they can get a high customer return rate for).

1.5
ROAS

The Challenge

The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.

The Process

I was solely responsible for dictating the digital marketing strategy and executing every facet of it, along with collaboration from their creative design lead. This meant building the structure for the Facebook campaigns, determining the UVP to focus on for copy, and much more.

The Solution

We hit a 2.2 ROAS on a <$30 product sustainably (not super high, but a win for them as they have other products that they know they can get a high customer return rate for).

Skills Used

Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.01

ROAS

Kenko

They had good results with ads but wanted to scale with more consistency

1.7

ROAS

MozArt

Generating good ROI in a completely new market


MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.


We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.


0

CPL

XMP Packaging

To grap hot leads but requiring big quantities of packaging with order above 100K

Imperial Tea Court

Create a social media presence and online community to build brand awareness, trust and drive online sales.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.