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We hit a 2.2 ROAS on a <$30 product sustainably (not super high, but a win for them as they have other products that they know they can get a high customer return rate for).
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
I was solely responsible for dictating the digital marketing strategy and executing every facet of it, along with collaboration from their creative design lead. This meant building the structure for the Facebook campaigns, determining the UVP to focus on for copy, and much more.
We hit a 2.2 ROAS on a <$30 product sustainably (not super high, but a win for them as they have other products that they know they can get a high customer return rate for).
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Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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