Scaled budgets from $40k to $150k in 4 months while remaining below CPA target

The Challenge

Versed was in the process of new product development launched with limited stock to gauge market fit.



pdp test

driving directly to product


The Process

We are a holistic growth agency and did planning across al of Versed media while directly managing Facebook, Instagram and google to drive growth.


The Solution

Scaled budgets from $40k to $150k in 4 months while remaining below CPA target

Skills Used

Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,Marketing Strategy

Industry

Beauty

Results by the numbers

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The Challenge


Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.


To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.


The Gakken team sought me out as the right person to take on the challenge.

The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.






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Nagios

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  • Publicly traded competitors with large budgets


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