Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.


Launched Maya & Max accessories sub-brand.


Delivered 7% growth in Organic Search traffic within the 1st 2-months.


Improved paid search ROAS by 68%.


Improved HookLogic ROAD by 120%.

0.68
ROAS

The Challenge

MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.

The Process

The entire marketing budget was evaluated for revenue performance, visibility and impact on the brand's digital footprint. As opportunities were identified, budget shifted from print ads & events to digital advertising. New paid search and Google Shopping campaigns were introduced. Brand awareness campaigns were used to benchmark paid media's impact on cross-channel sales and to ensure customer retention from the acquired brands.


A digital audit and competitive analysis were used to define each brand's "authority" online and determine the best course of action for consolidation of assets that would preserve domain authority and key phrase ranking while streamlining to consumer shopping experience.


The Solution

Successfully consolidated assets from MOBY, Baby Hawk, Rewarding Baby and Baby Bella Maya.


Launched Maya & Max accessories sub-brand.


Delivered 7% growth in Organic Search traffic within the 1st 2-months.


Improved paid search ROAS by 68%.


Improved HookLogic ROAD by 120%.

Skills Used

Marketing Strategy,SEO,Paid Ads,Google Shopping

Industry

Baby

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

CPL

Utah Rehab Center

They wanted a stronger Google ads agency that could help them with their CRO as well

0

CPM

Tax-Aid

Client was having issues driving traffic to their website and having users contact them for their services. No way to measure traffic and engagement.

SMEG

huge list, 2-4 emails focusing on the products per month. No sales

0.37

CPL

Green Remodeling Solutions

This company was looking to expand their sales as they felt stagnant. They wanted to go into the facebook ad space. They have never done ads before though and were not sure how to start, what good strategies would be, and how to integrate any techstack.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.