Results highlights:
✔️ 43% year on year growth on Instagram
✔️ Audience of over 50K across all platforms (and verified accounts)
✔️ No ad spend for these results
Chef Jordan Andino is an up and coming personality and chef based in NYC. His appearances range from his own show on The Cooking Channel, Late Nite Eats, to the Food Network’s Chopped, The Kitchen and online platforms like Tastemade. Before the success, Chef Jordan was trying to juggle his own social media marketing, before we started working with him.
The Block & Ave. team worked with Chef Jordan Andino to translate his goals into and online presence. We helped create a strategy to highlight his talents, created a unique look and feel, and captured his personality in a way that has made him stand out. This shift has helped him establish himself not only as an influencer in the food space but has opened the doors for partnerships with globally recognized brands.
Results highlights:
✔️ 43% year on year growth on Instagram
✔️ Audience of over 50K across all platforms (and verified accounts)
✔️ No ad spend for these results
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.