We identified that the audience engaged more with newsletters and trusted more a known merchant (Amazon) and so we were able to send all traffic to the client's Amazon store where most of their sales converted.
A great product entering a competitive market. Our unique challenge was being able to show that the product was effective without having a physical demonstration.
We began an educative campaign with a celebrity spokesperson that was able to identify with the audience. We created an email campaign of 6 sequences that took a very cold audience and warmed it up before making a sale. This proved to be a success.
We identified that the audience engaged more with newsletters and trusted more a known merchant (Amazon) and so we were able to send all traffic to the client's Amazon store where most of their sales converted.
Email Marketing,Marketing Strategy,Web Development,Paid Ads,Paid Ads
Beauty
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NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.