For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.
Acquire access to accounts, send onboarding and double check what inventory was in stock and what's on its way. Build and test out audiences, copy and creative and scale.
For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Paid Ads,Paid Ads,Branding,Copywriting,Marketing Strategy,Email Marketing,Web Development
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pk24 faces unique challenges as the product is a vagina tightening cream and has been around since 2005. Due to the product type, you are not allowed to advertise on Facebook and no remarketing to site visitors on Google due to prohibited product types.
The website was old and did not convert well so we put an entire strategy in place starting with improving the conversion rate with a new Shopify template with well-written content that speaks to the target audience.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.