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For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Client hired me after they had taken a break from Facebook ads so the ads and all were started from scratch. Fortunately we had a lot of data to work to quickly jump in and get sales. Goal was a 2 ROAS.
Acquire access to accounts, send onboarding and double check what inventory was in stock and what's on its way. Build and test out audiences, copy and creative and scale.
For the month of October we saw a 1.79 ROAS with two weeks of ad spend of $3250 for a conversion total of $5824. Total sales in Shopify $9223.
For the month of November 1- 29th, we saw a 2.63 ROAS with ad spend of $11,864 for a conversion total of $31,324. Total sales in Shopify $54,008.
Paid Ads,Paid Ads,Branding,Copywriting,Marketing Strategy,Email Marketing,Web Development
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Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.
The challenge at Constellation HomeBuilder Systems was to develop the groundworks for marketing initiatives to influence select accounts and persona's in the vertical market of construction and homebuilding. The marketing team required the introduction of initiatives that included demand generation, nurture programs, direct mail promotions, events, and product promotions.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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