
Briefing was clear: maintaining the CPCs at a certain level without impacting the CTR.
Goal was reached all along the process.
Reporting was made every month.
ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
I was a PPC specialist managing their Google Ad campaigns (Search and Display campaigns) and was in charge to implement their strategy and maintaining their KPIs as forecast.
Briefing was clear: maintaining the CPCs at a certain level without impacting the CTR.
Goal was reached all along the process.
Reporting was made every month.
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Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.
PROBLEM:The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally. They wanted to increase sales by tapping into a new digital marketing channel.

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