Was able to achieve for them 4.7x ROAS since inception and continue to scale month/month budget increase. They have also seen their retail store sale spiking with the increase in online marketing.
They were managing it in house not knowing how to manage the account, barely at 1-1.5x ROAS and was losing money on DTC online store.
Upon auditing they do not have the right funnel strategy setup, helped them come up with creatives brief and type of creative needed for each funnel. Leveraging heavy DPA for remarketing on content view/ abandon cart / and upselling/cross selling.
Was able to achieve for them 4.7x ROAS since inception and continue to scale month/month budget increase. They have also seen their retail store sale spiking with the increase in online marketing.
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.