Through campaigns I created and contributed to we moved the companies call volume from 18,000 minutes per month to 51,000 minutes per month. Social media following on IG from under 9,000 to 16.3k
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
I was a full time copywriter and content specialist for Convo. I created content for their socials, website, email marketing (b2b and b2c), press releases and internal communications. Along with all of this I managed their social medias and worked with the marketing team to grow their following.
Through campaigns I created and contributed to we moved the companies call volume from 18,000 minutes per month to 51,000 minutes per month. Social media following on IG from under 9,000 to 16.3k
Branding,Content Marketing,Other,Copywriting,Marketing Strategy,Social Media Management,Branding
Technology
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ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.