
Through campaigns I created and contributed to we moved the companies call volume from 18,000 minutes per month to 51,000 minutes per month. Social media following on IG from under 9,000 to 16.3k
Convo was an interesting case because they have brand recognition in the market but their socials were quiet and under utilized.
I was a full time copywriter and content specialist for Convo. I created content for their socials, website, email marketing (b2b and b2c), press releases and internal communications. Along with all of this I managed their social medias and worked with the marketing team to grow their following.
Through campaigns I created and contributed to we moved the companies call volume from 18,000 minutes per month to 51,000 minutes per month. Social media following on IG from under 9,000 to 16.3k
Branding,Content Marketing,Other,Copywriting,Marketing Strategy,Social Media Management,Branding
Technology
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.