Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

0.2
ROAS

The Challenge

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.


They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

The Process

Our process:


1) Survey customers to understand expectations and why performance is breaking down


2) Launch new creative testing (video, image, copy, headlines) to better match insights from customer surveys and test a divergent set of ad creative


3) Refine creative approach based on what is working and begin testing new audience cohorts


4) Begin monthly CRO testing to increase conversion rate on site and drive incremental revenue per click


4) Scale budgets as we see performance build


I managed our team through this process across the services provided - working with the clients on a weekly basis to deliver these results.

The Solution

Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

Skills Used

Paid Ads,CRO,Branding,Copywriting

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPL

Ellixxis Cosmeceuticals

A great product entering a competitive market. Our unique challenge was being able to show that the product was effective without having a physical demonstration.

3

ROAS

437 Swim

This ecommerce swimwear company was looking to build their presence and drive online sales across North America. With some brand recognition generated through their work with Influencers they were looking to move beyond branded search campaigns to establish a predictable, consistent funnel strategy that could be used to support new product releases and their push into Activewear.



Accounting KW

Build a social media presence, build trust in their audience and establish the business as a leader in their field.

0.3

CPL

Kava-Dev

New brand in a very competitive market.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.