Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

0.2
ROAS

The Challenge

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.


They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

The Process

Our process:


1) Survey customers to understand expectations and why performance is breaking down


2) Launch new creative testing (video, image, copy, headlines) to better match insights from customer surveys and test a divergent set of ad creative


3) Refine creative approach based on what is working and begin testing new audience cohorts


4) Begin monthly CRO testing to increase conversion rate on site and drive incremental revenue per click


4) Scale budgets as we see performance build


I managed our team through this process across the services provided - working with the clients on a weekly basis to deliver these results.

The Solution

Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

Skills Used

Paid Ads,CRO,Branding,Copywriting

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Gospel Canvas

Gospel Canvas had a targeted niche in the Christian community and was struggling with how to position their art products with paid media.

Casa Bliss Cannabis

This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.


They were the "new kids on the block" and their goal was to cut into the existing market share.


Most people search for dispensaries if they already don't have a favourite one they go to.


We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.


This was all done within 5 months of starting.


They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.


Important to note that they weren't doing any other form on online marketing.

0.2

ROAS

Patterson Legal Group

Improve IRO and organic presence. Customer had worked with a previous agency with no improvements in the last 3 years

Pew Pew Tactical

When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.