Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

0.2
ROAS

The Challenge

Core Max Pro saw unprofitable performance on social - and was spending around $30K/ month just to move inventory.


They were looking to grow into a million dollar brand and beyond, but did not understand what part of the customer journey was breaking down.

The Process

Our process:


1) Survey customers to understand expectations and why performance is breaking down


2) Launch new creative testing (video, image, copy, headlines) to better match insights from customer surveys and test a divergent set of ad creative


3) Refine creative approach based on what is working and begin testing new audience cohorts


4) Begin monthly CRO testing to increase conversion rate on site and drive incremental revenue per click


4) Scale budgets as we see performance build


I managed our team through this process across the services provided - working with the clients on a weekly basis to deliver these results.

The Solution

Not only did we grow ROAS by 20% ... more importantly, we drove overall revenue by 128% YoY.


This drove margin expansion for the brand and successfully put them on track for a $M+ ARR.

Skills Used

Paid Ads,CRO,Branding,Copywriting

Industry

Sports, Outdoors & Fitness

Results by the numbers

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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


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The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


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Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

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